Marketing
with
Socio-Cultural Insights

Our Leadership

Supplying insights to make communication more inclusive across languages and cultures, Farhanna is continuously researching how people organize their physical/social world around them, influencing behaviors and beliefs. Farhanna created and led the marketing team for a global translation company for nearly five years, which includes assisting life science and healthcare clients with identifying multicultural suitability issues and helps culturally adapt content for patients, providers, consumers and/or employees. She proudly helps clients improve patient engagement, judges the annual ANA Multicultural Excellence Awards and has been an AdWeek MENA Summit speaker.

For over 17 years, Farhanna has worked on creating powerful connections between people and brands. She executed global marketing strategies in-house for brands in luxury such as Estee Lauder and Kiehl’s and FMCG brands such as French’s Mustard and Frank’s RedHot. She also implemented multicultural marketing strategies to gain relevancy with the increasingly diverse US population such as Hispanic consumer acquisition strategies for Clinique and Chinese patient programs for a chain of urgent care centers in the tri-state area. Farhanna’s passion for cultures was further sparked by multiple international immersion programs while attaining her MBA from NYU Stern. She has lived in the U.S. and Indonesia, studied in Belgium, Egypt, Japan, Turkey and India, worked in Canada and continues to be a world traveler. When Farhanna is not at the office, she enjoys volunteering her time as “First Lady” of the City of Paterson, advising her husband and his cabinet on effective government communication strategies in NJ’s third largest city, where about 50% of residents are born outside the United States and Limited English Proficient (LEP). As a child of immigrants, this is her passion.